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| Comperio Research to monitor Copa América 2007 |
04 July 2007
Comperio Research, an IMG company, has been commissioned to monitor and analyse worldwide television coverage of Copa América 2007, after signing an exclusive deal with Traffic Sports Marketing, who own all commercial rights to the tournament.
Copa América 2007 is the 42nd edition of the Copa América, which is the main football tournament in the Americas. The event, which will run from the end of June to mid July is broadcast in 188 countries and comprises 26 games in total.
The main objective of Comperio’s research programme is to equip Traffic Sports Marketing with an understanding of how television impacts audience reach and global awareness of the tournament. Comperio will use its international, media tracking facilities to monitor and evaluate all dedicated, live, deferred and magazine television coverage.
Commenting on Comperio’s appointment, Jean Marc Schwartzenberg, Director of International Business at Traffic Sports Marketing said:
“This is the tenth edition of Copa América that the Traffic Group has organised and we want to ensure that the tournament is receiving the visibility it deserves. Comperio’s research programme will prove invaluable, as it promises to make us fully aware of the breadth and depth of this year’s media coverage. This insight will enable us to make informed and effective decisions when selling and negotiating programming rights for future events.”
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