Comperio Research upholds an exceptional track record in stadium and arena research and boasts an extensive portfolio of clients, ranging from national stadiums seating 90,000 to smaller local facilities.
Our experience has equipped us with in-depth knowledge of both existing stadiums and new builds, meaning we are ideally placed to offer you fresh thinking and powerful intelligence.
Naming rights – helping you make the right decisions
Over the past decade the naming rights sector has evolved into a complex and fascinating business. As a result, potential sponsors may find themselves overwhelmed by the sheer volume of opportunities.
In response to this issue, Comperio has developed a comprehensive research based business model, Stadium Select, which helps organisations identify the stadium most likely to deliver a high return on their objectives.
The product measures both the tangible and intangible benefits of sponsorship properties within the stadium marketplace and evaluates the extent to which sponsoring a specific property will support an organisation's corporate vision and strategy.
Revenue projection study
A revenue projection study will help you forecast and appraise the financial future of your stadium, enabling you to make business decisions from a position of insight.
Our objective is to help you understand the potential income you can expect from both corporate and fan-based products, encompassing corporate boxes, premium seating, general admission and sponsorship deals.
The information gathered will help you rationalize product strategy, establish market sizes and obtain a more accurate picture of price acceptability.
Economic impact assessments
Building a stadium can stimulate a local economy and act as a catalyst for growth, both through increased employment and localised expenditure.
Comperio's robust analytical tool, Stadium Impact, analyses the financial implications of building a stadium and measures the impact on local employment, government revenues, transport infrastructure and vertical markets.
Value added consultancy
We offer a comprehensive stadium consultancy service which reviews all your marketing challenges in the context of the wider market. Whether assessing the viability of a new build or unlocking the potential of an existing venue, our research-based insights help clients make crucial investment decisions.
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