Comperio Research possesses unparalleled experience in the sponsorship industry which is supported by an in-depth knowledge of brand marketing and consumer audiences.
We provide sponsors and rights owners with robust, substantiated insight that isolates the effect of sponsorship on key brand measures.
Are you selecting the right sponsorship properties?
High profile organisations receive numerous offers to develop partnerships with sponsorship properties across the sports, arts and entertainment sectors. But with so much choice how can you identify an opportunity which will be a good fit for your brand?
To this end, Comperio Research has developed a radical business model Sponsor Select, which helps organisations apply consistency and rigour to the sponsorship selection process. The product is based on innovative research methodologies, which calculate both the tangible and intangible benefits of a sponsorship proposal such as:
Brand fit Anticipated media exposure Prestige of property Corporate hospitality
Sponsorship Evaluation
Comperio Research has devised an inventive research product Sponsor Insight, which tracks the impact of sponsorship activities on brand positioning and target markets. The product is an asset to any sponsor, as it demonstrates the extent to which your sponsorship strategy has increased brand awareness and influenced perceptions about your organisation.
Media Evaluation
Our robust research model Sponsor Return, helps sponsors understand how media exposure translates into return on investment. Our global media monitoring network will enable the product to track coverage for your brand across Television, Radio, Print and Internet.
By analysing the data collated we calculate the Gross Media Value, which basically signifies the financial sum you would have needed to spend on advertising to arrive at a similar level of brand exposure.
To add further value, our brand impact scoring system (BIS) measures the quality of the media visibility, by answering key questions pertaining to issues such as the size, location and clarity of the brand exposure.
Benchmarking
Comperio's rigorous database, comprises anonymised data from a host of sponsorship ROI studies that we’ve conducted on behalf of a range of organisations. The tool has been programmed to create industry averages and enables sponsors to evaluate the performance of their activities across a number of key variables.
Sponsorship Consultancy
Whatever your requirement – whether it be a complete overhaul of your current strategy or an in-depth review – we have the solution. We can offer you impartial analysis and advice which will ensure your sponsorship strategy consistently delivers maximum benefit and makes a clear and distinctive contribution to your business.
Read sponsorship research case studies
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