Comperio’s research services are underpinned by an exceptional array of data collection techniques, which deliver rigorous interpretations and actionable solutions.

To us there is no standard approach, as we recognise that every client has unique requirements. Turning data into meaningful information, and information into insight requires us to combine our vision and expertise to craft the mix of methodologies right for each assignment.

It is this very flexibility that has earned us our reputation as a client-focused and responsive organisation, adept at incorporating even the most traditional techniques and and applying them with creativity and precision.

We complement our service by utilising advanced technological applications which reduce costs, increase sample size and improve the validity of results.

Quantitative research

Our quantitative service focuses on “what is happening now” and offers a statistically valid picture which provides our clients with the information they need to make strategic decisions. We aim to accurately measure attitudes, satisfaction and awareness among target audiences, and the methods we employ include:

Online surveys Face to face personal interviewing Telephone surveys Self-complete electronic data capture systems

Qualitative research

We regularly undertake qualitative research when we wish to explore an issue rather than measure it and the most frequent techniques we use are focus groups and depth interviews.

It is an approach that can accommodate, where required, the use of stimulus materials and projective techniques to help elicit insightful feedback from respondents. Whether you are looking to explore a new concept, market sector or product we can provide you with diagnostic research to answer your questions.