Event research is a cornerstone of Comperio’s growing business and we offer an innovative range of products and services across the sports, culture and exhibition sectors.
Consumer feedback surveys
We provide event organisers with actionable consumer feedback which can be translated into improved event performance.
Using both on-site and off-site interviews, our research identifies your strengths and weaknesses as an event organiser and defines the demographic profile of your typical delegate.
We can give you the answers to your critical questions by measuring:
Visitor satisfaction (features and facilities) Event Marketing effectiveness Sponsorship awareness/recall Visitor spending power Visitor lifestyle choice Visitor media consumption
Benchmarking
Our extensive benchmarking database comprises data from research studies which we’ve conducted on behalf of high profile organisations within the events industry.
This data evaluation tool has been programmed to create industry averages and enables clients to compare their performance on a number of key variables such as visitor satisfaction and retention.
Media monitoring
Any event organiser knows the value of securing media coverage. But are you fully aware of how much you have received, where and what audience demographic you are reaching?
Comperio's unique media monitoring solution, Event Media Reach collects data from online, print and broadcast media on behalf of a global client base.
The product’s robust analytical features provides clients with compelling information about the breadth, depth and reach of their media coverage and focuses on areas such as hours of coverage, ratings, market share and audience profile.
Economic Impact Assessments
Comperio Research produces invaluable economic impact studies which analyse the financial and social implications of hosting an event.
These assessments inform both public and private sector stakeholders of the additional investment and expenditure that an event has delivered or can be expected to deliver to a region. This intelligence can be used for:
Public relations purposes Seeking government funding Satisfying planning criteria Providing valuable feedback for future events Predicting return on investment
Valued added consultancy
At Comperio we do not believe in simply presenting clients with complex data, but instead we offer robust analysis and make strategic recommendations which will ensure your event programme consistently generates satisfied customers, positive word of mouth and increased profitability.
Read event research case studies
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