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What we do
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We provide an extensive range of cutting-edge research solutions which enable clients to make informed and successful business decisions.
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| Client case studies — British Film Institute |
The requirement – Arts and culture research
The British Film Institute (BFI) is considering opening a new film centre in 2012. However, before implementing development plans, the BFI decided to test the feasibility of the project. As a result, Comperio was commissioned to provide research on the likely demand for a British Film Centre.
The objective of the research programme was to discover potential barriers which are preventing people from attending BFI’s activities, festivals and venues in London. This information will enable the BFI to address any barriers and ensure that the proposed new Film Centre appeals to everyone who has an interest in film and television.
The solution
Comperio designed the survey to provide feedback on whether a British Film Centre would have the ability to:
- Attract a wider audience than the BFI is currently reaching
- Raise cultural awareness surrounding film and the arts
- Emerge as a tourist destination in its own right
- Encourage people to travel to watch a film rather than at their local cinema
Comperio conducted telephone interviews amongst respondents living within London as well as those living outside the city.
The key results
Comperio's study found that overall, the proposed Film Centre does appeal to the general public. Comperio recommended that the BFI incorporate cultural interests into their design, thus creating various attractions within the Film Centre.
However the findings also indicated that an increasing number of people are content with the convenience and comfort of in-home viewing, therefore it is important the
new Film Centre overcomes the ‘hassle’ that is associated with visiting the cinema, as this factor, coupled with reduced willingness to travel, suggests that respondents will only make the trip if the venue offers something spectacular.
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