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What we do
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We provide an extensive range of cutting-edge research solutions which enable clients to make informed and successful business decisions.
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| Client case studies — Clarion Events |
The requirement — business to business event research
Clarion Events commissioned Comperio to conduct post-event research amongst visitors to its Mortgage Business Expo in London. The objective of the research programme was to collate comprehensive delegate feedback on the features, facilities and content of the show.
The solution
Comperio Research conducted an online survey, utilising Clarion's database of commercial mortgage brokers, residential mortgage brokers and independent financial advisors. An incentive was offered to encourage a healthy response rate.
Comperio gathered in-depth intelligence on:
- Visitor demographics
- Visitor awareness of publicity
- Visitor motivation for attending the event
- Visitor attitudes and behaviour
- Visitor satifaction with features and facilities
- Popularity and relevance of the seminars
- Visitor opinion of the event in comparison with previous years
- Expectations for next year's event
- Consumption of financial services media
The insight gained from the research will enable Clarion to develop improvement strategies which will hopefully lead to an enhanced visitor experience and more effective marketing.
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