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What we do
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We provide an extensive range of cutting-edge research solutions which enable clients to make informed and successful business decisions.
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| Client case studies — Royal Horticultural Society |
The requirement — Event research
The Royal Horticultural Society (RHS) has commissioned Comperio Research for the past five years to conduct annual visitor surveys at three high profile RHS events:
The Chelsea Flower Show
Hampton Court Palace Flower Show
The RHS Flower Show at Tatton Park
The objective of the research is to gather feedback on:
Visitor demographics
Visitor satisfaction
Visitor motivation for attending the events
Visitor awareness of publicity
Visitor attitudes
Visitor behaviour
The Solution
Comperio conducts 750 face to face exit interviews at each show as visitors depart. Hand-held computer devices are used to collect the data.
The year on year comparisons enables Comperio to track trends and pinpoint significant changes in opinion.
The data for each event is analysed and presented individually, but Comperio also provides an overall analysis of all three events in order to produce comparative data.
The RHS uses the research findings to provide constructive feedback to exhibitors and to inform improvement strategies at each event which serve to enhance the visitor experience. |
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