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What we do
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We provide an extensive range of cutting-edge research solutions which enable clients to make informed and successful business decisions.
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| Client case studies — DnB NOR |
The requirement — Sponsorship and brand awareness evaluation
DnB NOR which is Norway’s largest financial group, decided to sponsor the Swedish National Ice Hockey team in a bid to gain exposure. Comperio was commissioned to undertake market research to evaluate the impact of the sponsorship programme. The objective was to measure brand awareness, brand image and brand positioning over time, in order to assess shifts in perceptions.
The solution
A survey was conducted amongst a representative sample of the Swedish population to measure:
Prompted awareness of DnB NOR
Unprompted awareness of DnB NOR
Perceptions of DnB NOR’s brand image
Awareness of financial services providers
Consumption of financial services products
Following the three waves of data collection, Comperio undertook a detailed analysis of the findings using brand affinity measurement and brand mapping techniques.
The key results
The overall indication is that there is indeed potential for the sponsorship programme to be a key driver in developing awareness of the DnB NOR brand in Sweden. As a result, the company has commissioned Comperio to conduct an on-going evaluative study.
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